Agar-agar, also called gulaman in the Philippines, is a jelly made from seaweed. It's commonly used in Filipino desserts and drinks like halo-halo, sago at gulaman, and buko pandan.
If you've ever seen those colorful jelly cubes in desserts or drinks, that's usually agar-agar.
In this guide, I'll explain what agar-agar is, what it tastes like, how it's different from gelatin, and how to use it. I'll also share some Filipino desserts that use gulaman.

Jump to:
- What is Agar-Agar (Gulaman)?
- What is Agar-Agar Made of?
- What Does Agar-Agar Taste Like?
- Agar-Agar vs Gelatin: What's the Difference?
- Types of Agar-Agar (Gulaman)
- How to Buy and Store Agar-Agar (Gulaman)
- How to Prepare Agar-Agar (Gulaman)
- Filipino Desserts and Drinks with Agar-Agar (Gulaman)
- FAQs About Agar-Agar (Gulaman)
- More Filipino Food Guide
- 📖 Recipe
- 💬 Comments
What is Agar-Agar (Gulaman)?
Agar-agar, or gulaman in the Philippines, is a jelly made from red seaweed.
When it's dissolved in hot liquid and cooled, it forms a firm gel. That's why it's used to make the jelly cubes you often see in Filipino desserts and drinks.
Unlike gelatin, agar-agar stays firm even at room temperature, so it doesn't melt easily. This makes it especially useful for desserts like halo-halo, cathedral window jelly, and buko pandan.
Because it comes from seaweed, agar-agar is plant-based and vegan, which makes it a popular alternative to gelatin.

What is Agar-Agar Made of?
Agar-agar is made from red seaweed (red algae).
The seaweed is boiled to extract its natural gelling substance. That liquid is then cooled and dried into different forms, like powder, bars, flakes, or strands.
When you mix agar-agar with liquid and bring it to a boil, it dissolves. As it cools, it turns into a firm jelly.
In the Philippines, agar-agar is commonly sold in colored bars or powder and used to make the jelly cubes added to desserts and drinks.
What Does Agar-Agar Taste Like?
Agar-agar has a neutral taste, so it easily takes on the flavor of whatever you mix it with.
That's why it works well in desserts and drinks. When you add things like fruit juice, coffee, pandan, or syrup, the jelly absorbs those flavors.
The texture is what stands out more than the taste. Agar-agar sets into a firm jelly that holds its shape well, even at room temperature.
Agar-Agar vs Gelatin: What's the Difference?
Agar-agar and gelatin are both used to make jelly desserts, but they come from different sources and behave differently.
Agar-agar
- Made from seaweed
- Plant-based and vegan
- Sets into a firmer jelly
- Can stay solid at room temperature
Gelatin
- Made from animal collagen (usually from bones and skin)
- Not vegetarian or vegan
- Creates a softer, more delicate texture
- Usually needs refrigeration to stay firm
Both can be used to make jellies and desserts, but the texture will be different.
Types of Agar-Agar (Gulaman)
Agar-agar comes in several forms, but they all work the same way. The main difference is how quickly they dissolve and how easy they are to measure.
In the Philippines, agar-agar is usually called gulaman and is commonly sold as bars or powder.
Powder
Agar-agar powder dissolves the fastest and is the easiest to use. You simply mix it with liquid and bring it to a boil until fully dissolved. Because it's easy to measure, many recipes prefer this form.
Bars
Gulaman bars are very common in Filipino stores. They usually come in different colors and sometimes already have flavor. The bars need to be cut or torn into pieces, soaked, and then boiled so they dissolve properly.
Flakes or strands
These are more common in Japanese or other Asian markets. Like bars, they usually need to be soaked and boiled before they fully dissolve.
Whichever form you use, agar-agar must be boiled to activate its gelling ability. Once it cools, it sets into a firm jelly.

How to Buy and Store Agar-Agar (Gulaman)
You can find agar-agar in Asian grocery stores, Filipino markets, health food stores, and online.
In the Philippines, it's usually labeled gulaman and sold as bars or powder. Some bars are already colored or flavored.
When buying agar-agar, check the package instructions. Different brands may require slightly different amounts of liquid.
Store dry agar-agar in a cool, dry place, away from moisture. If kept sealed, it can last a long time.
Once prepared, keep the set gulaman in an airtight container in the refrigerator for up to a week.

How to Prepare Agar-Agar (Gulaman)
No matter which form you use, agar-agar needs to be boiled to dissolve. If it doesn't come to a boil, it may not set properly.
Using Agar-Agar Powder
Step 1: Mix with liquid.
Combine the powder with water, juice, or another liquid. Follow the ratio on the package. Use less liquid if you want a firmer jelly.
Step 2: Bring it to a boil.
Heat the mixture and stir until the powder fully dissolves. Let it boil for about 1 to 2 minutes.
If you're using plain agar-agar, you can add sugar, pandan, vanilla, coffee, or fruit juice.

Step 3: Strain and pour.
Pour the mixture through a strainer into a mold to remove any small bits that didn't dissolve.
Step 4: Let it set.
Leave it at room temperature or refrigerate until firm.

Agar-agar stays firm even at room temperature, but it keeps better in the refrigerator. Store it in an airtight container so it stays fresh longer.

Using Gulaman Bars
Step 1: Cut the bar into small pieces.
This helps it dissolve faster.
Step 2: Add enough water (or another liquid) to cover the gulaman. Check the package for the recommended amount.

Step 3: Soak in water.
Let it sit for about 20 to 30 minutes so it softens.
Step 4: Boil until dissolved.
Heat the mixture and stir until the gulaman completely melts. Add sugar or flavorings if needed.

Step 5: Strain and pour into a mold. Let it cool until it sets.
Step 6: Let it set at room temperature or in the refrigerator. Once firm, cut the gulaman into cubes or other shapes.

Store the prepared gulaman in an airtight container in the refrigerator for up to a week.

Filipino Desserts and Drinks with Agar-Agar (Gulaman)
Agar-agar, or gulaman, is widely used in Filipino desserts and drinks. It's often made into colorful jelly cubes and added to many sweet treats.
Here are some popular ones:
- Cathedral window gelatin: A colorful jelly dessert that looks like stained glass. Small cubes of gulaman or gelatin are set in a creamy base.
- Halo-halo: A shaved ice dessert made with ingredients like ube halaya, sweet beans, fruits, leche flan, and gulaman cubes.
- Buko pandan : A creamy dessert made with young coconut, pandan-flavored jelly, and sweet cream.
- Sago at gulaman: A refreshing iced drink made with sago, gulaman cubes, and brown sugar syrup.
- Coffee jelly: Coffee-flavored jelly cubes served with sweet cream or milk.
- Almond jelly: A light dessert made with agar-agar and almond flavor, often served with fruit.
- Mango gulaman: A sweet mango dessert made with gulaman or gelatin.

FAQs About Agar-Agar (Gulaman)
Yes. Agar-agar is called gulaman in the Philippines. It's a jelly made from seaweed that's used in many desserts and drinks.
No. Agar-agar comes from seaweed, while gelatin comes from animal collagen.
Agar-agar also sets firmer and can stay solid at room temperature. Gelatin is softer and usually needs refrigeration to stay firm.
No. Agar-agar can set at room temperature. Refrigerating it just helps it set faster.
This usually happens if the mixture wasn't boiled long enough or if there was too much liquid.
Yes, but the texture will be slightly different. Agar-agar sets firmer than gelatin.
Yes. Agar-agar comes from seaweed, so it's plant-based and vegan.

More Filipino Food Guide

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📖 Recipe

How to Prepare Agar-Agar (Gulaman)
Equipment
- Pot
- Strainer
- Mold or container
Ingredients
- 1 packet gulaman powder or gulaman bar
- Water or another liquid follow package instructions
- Sugar & flavorings optional
Instructions
Using Gulaman Powder
- Mix the powder with water or another liquid. Follow the amount listed on the package.
- Bring the mixture to a boil in a pot, stirring until the powder fully dissolves.
- Add sugar or flavorings if using plain gulaman.
- Strain the mixture into a mold to remove any undissolved bits.
- Let it set at room temperature or in the refrigerator until firm.
Using Gulaman Bars
- Cut or tear the gulaman bar into small pieces so it dissolves faster.
- Add enough water (or another liquid) to cover the gulaman. Follow the amount listed on the package.
- Soak for about 20 to 30 minutes to soften.
- Bring to a boil and stir until the gulaman completely dissolves.
- Add sugar or flavorings if needed.
- Strain into a mold. Let it set at room temperature or in the refrigerator until firm. Cut into cubes or your preferred shapes.
Notes
- Agar-agar must boil to dissolve properly. If it doesn't boil, it may not set.
- Use less liquid for firmer jelly.
- Agar-agar sets firmer than gelatin and can stay solid at room temperature.
Store the prepared gulaman in an airtight container in the refrigerator for up to 1 week.









Natalie M. says
I remember using these gulaman bars when I was a kid. It’s one of the first things I learned making. I would sometimes play around with the liquids to add different flavors.
Nora Rey says
Oh, that’s so sweet! It sounds like you had a lot of fun experimenting with gulaman bars as a kid. It’s always interesting to see how different liquids change the flavor! It must bring back lots of happy memories!